In 1929, a  young man named Julian Barceló arrived on the island from his native Mallorca, Spain, to pursue a dream. He knew the Caribbean sun and its thick, juicy sugar cane were essential to producing  what would become one of the world’s greatest rums.

Those were exciting times, filled  with promise, great risks  and an even greater sense of adventure. By the early 1930s, Julian  had painted a logo with his family name  on  an old model Ford  and set out on his personal journey of discovery along dusty dirt roads to explore the small towns of the interior and sell his rum,  creating a network of customers that came to appreciate the quality of his products. Over time, his dream became a reality and his name a household word. 

In later years, under the leadership of Julian’s nephew, Miguel Barceló,  the company expanded and eventually reached far beyond all expectations, diversifying and including new products, modernizing the distillery, augmenting the size of the production plant  and  the cellars.

Today, a new generation of men nurtured in the family business and headed by Jose Antonio Barceló, President of Barceló & Company since 1998,  brings the world new and delicious rum products that raise the international standard for quality aged rum.

A new company and brand have resulted from the advent of this new era of production. The creation of Dupuy-Barcelo & Co., SRL. denotes the next generation of outstanding rum products, reaching far beyond the boundaries of the Dominican Republic. Today, our family continues at the helm with the rum, ensuring that excellence is evident in each of our products.